Personal Worldview Essay - 1589 Words

Personal Worldview Essay The three components that make up my worldview are God, knowledge and ethics because they shape my thoughts, experiences, education and life decisions. I have picked these three components because it is not easy to get through life without God guiding us through our lives with our everyday decisions. The knowledge is important because God has put us here to teach and help others and the more I know about what I am doing and with the experience it is easier to help others. I try to follow the ethics that he has put out there for us and it helps keep me on track to follow what is right and wrong and to conduct myself in the appropriate way. The first component that makes up my worldview is†¦show more content†¦With all the knowledge that God has allowed me to learn and retain he has given me great opportunity and experiences. With all the knowledge I was able to obtain has taught me to be a independent person and able to do things I never thought I would be able to do or have to do. I love being independent, which has come in handy since my husband got hurt at work and is limited to what he can and can not do. I can thank my parents for making me a independent person while I was growing up. My mother taught me to cook and do things around the house and my father who was into construction while I was growing up taught me how to fix things around the house that needed to be done. This has been a really good experience because now I am able to help them do things around their house now since they are not able to do it. This has also helped me to teach my children to build lots of knowledge of different things so that when they grown up and are on their own they will be able to help themselves and not have to depend on anyone else for things. Knowledge has always been very helpful when it comes to my education and making life decisions. Knowledge is always a factor in making a decision. It is a big help because the more information I know about something and whether I am able to do it helps me make a decision on whether I should passShow MoreRelatedPersonal Worldview Essay1002 Words   |  5 PagesPersonal Worldview Essay My worldview has been shaped and expanded over the course of my lifetime by many different influences. My family, friends, coworkers, teachers, and even strangers have made impacts on my life that have in one way or another changed how I view society and the world around me. The three main components that help to form my worldview are Ethics, Human Nature, and God, because they molded my thoughts, experiences, education and life decisions. I feel the strongestRead MoreEssay Personal Worldview642 Words   |  3 PagesPersonal Worldview Grand Canyon University HLT 310 Personal worldview Spirituality is defined in several ways as it pertains to different worldviews. Today we will look at the worldview as it relates to Pluralism, Scientism and Postmodernism. Pluralism is a worldview in which the society members structure their culture based on acceptance and diversity. These common traits all strive for the common good of all andRead MorePersonal Worldview Essay1598 Words   |  7 PagesYour worldview is how you view the world through no one else’s lenses but your own. The environment we grow up in can greatly influence everyone’s â€Å"personal† worldview. Although, if it is based on the opinions of your mother or father, is it really yours to claim? It is because of this reason that there are so many worldviews in this world. We get so caught up sometimes in trying to figure out who’s thoughts are more rational, while the answer lies written in a book that is older than any of theRead MorePersonal Worldview Essay1009 Words   |  5 PagesPersonal Worldview Elias Cantu Grand Canyon University PHI-413V Roxanne Birchfield October 15, 2017 Personal Worldview My world view is strongly influenced by my faith, however working in the healthcare field I frequently meet individuals of different religions and faiths. A worldview is a theory of the world, used for living in the world. A world view is a mental model of reality. It is a framework of ideas and attitudes about the world, ourselves, and a comprehensive system of beliefsRead MorePersonal Worldview Inventory 1 Essay1509 Words   |  7 Pagesï » ¿ Personal Worldview Inventory Grand Canyon University Spirituality HLT-310V Richard Hudock June 28, 2015 Personal Worldview Inventory My personal beliefs have formed me over the course of my lifetime by many different influences. Many people have made important impact in my life that have changed my beliefs in society and my life. The major two values that help determine my worldview are God and Ethics they are the ways that help me shape my beliefs, and life decisions. I feel theRead MoreThings That Influence My Personal Worldview Essay2246 Words   |  9 PagesWorldview Final Paper Worldview is how you view the world around you and your place in it. Obviously a worldview is shaped and expanded over the course of a lifetime by many different influences. It is important to really examine your worldview and support it using many viewpoints. This paper will be made up of three parts all incorporating my worldview. In the first part I will explain my worldview in detail. In the second part I will be comparing my worldview to another. Finally, in the thirdRead MoreEssay about HLT 310V personal worldview inventory assignment week one1242 Words   |  5 Pagesï » ¿Running head: Personal Worldview Inventory Personal Worldview Inventory Grand Canyon University Spirituality in Healthcare HLT-310V May 18, 2015 Personal Worldview Inventory There are many different meanings to the word spirituality. Spirituality can be defined in several different ways, as it pertains to different worldviews. Throughout this paper we will look at and discuss worldview as it related to pluralism, scientism, and postmodernism. Worldviews have been known to be a matterRead MoreHlt 310v Week 1 Assignment Personal Worldview Inventory986 Words   |  4 PagesASSIGNMENT PERSONAL WORLDVIEW INVENTORY To purchase this tutorial visit here: http://wiseamerican.us/product/hlt-310v-week-1-assignment-personal-worldview-inventory/ contact us at: SUPPORT@WISEAMERICAN.US Max Points: 20 Details: Write an 800-1,000-word essay on your personal worldview. Briefly discuss the various possible meanings of the term â€Å"spirituality,† and your understanding of the concepts of pluralism, scientism, and postmodernism. Primarily, address the following seven basic worldview questions: Read MoreEthical Dilemm People Face Ethical Dilemmas943 Words   |  4 PagesEthical Dilemma Essay People face ethical dilemmas every day. This brings to light what one’s personal ethics are based on. According to the lecture, â€Å"In a CWV ethics are grounded in absolute and universal moral principles that have been given by God. In modern culture, moral standards are subjective and based upon personal preference† (Lecture 16). In this essay a case study will be given and solutions to the dilemma will be given from two different worldviews. The ethical dilemma I have chosenRead MoreMy Personal Worldview And Options859 Words   |  4 Pages Through out this essay I will be discussing what the various possible meanings of spirituality are along with the seven basic worldview questions. My personal worldview and options will also be included. A person’s worldview is made up of values and beliefs. Some peoples’ worldviews include a God or multiple Gods, while others do not believe in any Gods. Pluralism, or the ability to discuss and accept another’s beliefs and not just tolerating them, is an important quality in the present day (Eck

Colonial Rule in Peru

In 1533 Francisco Pizarro, a Spanish conquistador, colonized Peru in order to gain power and westernize the country, changing the dynamics of the land completely. Peru was left decimated, as the Spanish bought diseases with them, killing over 90% of the Inca population. Who Were the Incas? The Incas arrived in 1200 CE, an indigenous group of hunters and gatherers, consisting of Ayllus, a group of families controlled by a Chief, called Curaca. Most Incas did not live in cities as these were used for government purposes, only visiting on business or for religious festivals as they were extremely religious. The Incas economy can be considered prosperous as Peru contained mines producing luxuries like gold and silver and they had one of the most powerful armies at this time, using numerous weapons and recruiting every male capable of military service. The Spanish conquered Peru, with the aim to westernize the country, changing the dynamics of the land completely, similar to the intentions of the other colonial powers during the era of exploration and colonization. In 1527 another Spanish explorer commanding a Spanish ship, saw a raft with 20 Incas on board, was amazed to discover numerous luxuries, including gold and silver. He trained three of the Incas as interpreters as he wished to report his findings, this led to Pizarros expedition in 1529. The Spanish Quest The Spanish were eager to explore, allured by the prospect of a rich country. For some, like Pizarro and his brothers, it enabled them to escape from the impoverished community of Extremadura, in Western Spain. The Spanish additionally wished to gain prestige and power in Europe, previously conquering the Aztec Kingdom, Mexico in 1521 and started to conquer Central America in 1524. During his third expedition to Peru, Francisco Pizarro conquered Peru in 1533 after executing the last Inca Emperor, Atahualpa. He had been aided by a civil war occurring between two Incan brothers, sons of a Sapa Inca. Pizarro was assassinated in 1541 when Almagro was made new Peruvian Governor. On 28th July 1821, Peru became independent from colonial rule, after an Argentinian soldier, called San Martin, conquered the Spanish in Peru. Spanish colonization led to Spanish becoming the main language in Peru. The Spanish altered the countrys demographics and left their mark, for example, the Spanish coat of arms still remains a symbol for Peru after being given it by Spanish King Charles 1 in 1537. At What Price?   The Spanish brought diseases with them, killing numerous Incas including the Inca Emperor. The Incas caught malaria, measles, and smallpox as they had no natural immunity. N. D. Cook (1981) showed Peru encountered a 93% population decrease as a result of Spanish colonization. However, Incas did pass syphilis onto the Spanish in return. The diseases killed vast amounts of the Inca population; more Incas dyed from diseases than on the battlefield. The Spanish also accomplished their aim to spread Catholicism in Peru, with about four-fifths of the population of Peru today as Roman Catholic. Perus education system now includes the whole population, differing from focusing on the ruling class during colonial rule. This benefited Peru greatly, now having a 90% literacy rate, contrasting to the illiterate and poor Incas during Spanish rule, therefore not capable of advancing as a country. Overall, the Spanish succeeded in their aim to change Perus demographics completely. They forced the Catholic religion on Incas, remaining the same today and keeping Spanish as the main language. They killed vast amounts of the Inca population due to diseases from Europe, destroying the Inca population and used racial tension to create a hierarchy system with the Incas at the bottom. The Spanish also influenced Peru greatly as they gave it its name, originating from a misunderstanding of the Indian name of river.

Int Fin Free Essays

Sample Midterm #1 Questions 1. Which of the following does not constitute a form of direct foreign investment? a. Franchising b. We will write a custom essay sample on Int Fin or any similar topic only for you Order Now International trade c. Joint ventures d. Acquisitions of existing operations e. Establishment of new foreign subsidiaries 2. Which of the following theories identifies specialization as a reason for international business? a. theory of comparative advantage. b. imperfect markets theory. c. product cycle theory. d. none of the above 3. Agency costs faced by multinational corporations (MNCs) may be larger than those faced by purely domestic firms because a. Monitoring of managers located in foreign countries is more difficult. b. Foreign subsidiary managers raised in different cultures may not follow uniform goals. c. MNCs are relatively large. d. All of the above e. A and B only 4. Which of the following industries would most likely take advantage of lower costs in some less developed foreign countries? a. assembly line production. b. specialized professional services. c. nuclear missile planning. d. planning for more sophisticated computer technology. 5. The North American Free Trade Agreement (NAFTA) increased restrictions on: a. rade between Canada and Mexico. b. trade between Canada and the U. S. c. direct foreign investment in Mexico by U. S. firms. d. none of the above. 6. Which of the following is mentioned in the text as a possible means by which the government may attempt to improve its balance of trade position (increase its exports or reduce its imports). a. It could attempt to reduce its home currency’s value. b. The government could require firms to engage in outsourcing. c. The government could require that its local firms pursue outsourcing. d. All of the above are mentioned. . If a country’s government imposes a tariff on imported goods, that country’s current account balance will likely ____ (assuming no retaliation by other governments). a. decrease b. increase c. remain unaffected d. either A or C are possible 8. Assume that a bank’s bid rate on Swiss francs is $. 45 and its ask rate is $. 47. Its bid-ask percentage spread is: a. about 4. 44%. b. about 4. 26%. c. about 4. 03%. d. about 4. 17%. 9. If a U. S. firm desires to avoid the risk from exchange rate fluctuations, and it is receiving 100,000 in 90 days, it could: a. btain a 90-day forward purchase contract on euros. b. obtain a 90-day forward sale contract on euros. c. purchase euros 90 days from now at the spot rate. d. sell euros 90 days from now at the spot rate. 10. LIBOR is: a. the interest rate commonly c harged for loans between banks. b. the average inflation rate in European countries. c. the maximum loan rate ceiling on loans in the international money market. d. the maximum deposit rate ceiling on deposits in the international money market. e. the maximum interest rate offered on bonds that are issued in London. 11. Eurobonds: a. an be issued only by European firms. b. can be sold only to European investors. c. A and B d. none of the above 12. A Japanese yen is worth $. 0080, and a Fijian dollar (F$) is worth $. 5900. What is the value of the yen in Fijian dollars (i. e. , how many Fijian dollars do you need to buy a yen)? a. 73. 75. b. 125. c. 1. 69. d. 0. 014. e. none of the above 13. A quotation representing the value of a foreign currency in dollars is referred to as a(n) ____ quotation; a quotation representing the number of units of a foreign currency per dollar is referred to as a(n) ____ quotation. . direct; indirect b. indirect; direct c. direct; direct d. indirect; ind irect e. cannot be answered without more information 14. The value of the Australian dollar (A$) today is $0. 73. Yesterday, the value of the Australian dollar was $0. 69. The Australian dollar ____ by ____%. a. depreciated; 5. 80 b. depreciated; 4. 00 c. appreciated; 5. 80 d. appreciated; 4. 00 15. Baylor Bank believes the New Zealand dollar will appreciate over the next five days from $. 48 to $. 50. The following annual interest rates apply: Currency Dollars New Zealand dollar (NZ$) Lending Rate 7. 10% . 80% Borrowing Rate 7. 50% 7. 25% Baylor Bank has the capacity to borrow either NZ$10 million or $5 million. If Baylor Bank’s forecast is correct, what will its dollar profit be from speculation over the five-day period (assuming it does not use any of its existing consumer deposits to capitalize on its expectations)? a. $521,325. b. $500,520. c. $104,262. d. $413,419. e. $208,044. 16. If inflation increases substantially in Australia while U. S. inflation remains unchanged , this is expected to place ____ pressure on the value of the Australian dollar with respect to the U. S. ollar. a. upward b. downward c. either upward or downward (depending on the degree of the increase in Australian inflation) d. none of the above; there will be no impact 17. The one-year forward rate of the British pound is quoted at $1. 60, and the spot rate of the British pound is quoted at $1. 63. The forward ____ is ____ percent. a. discount; 1. 9 b. discount; 1. 8 c. premium; 1. 9 d. premium; 1. 8 18. If your firm expects the euro to substantially depreciate, it could speculate by ____ euro call options or ____ euros forward in the forward exchange market. a. selling; selling . selling; purchasing c. purchasing; purchasing d. purchasing; selling 19. Assume that a speculator purchases a put option on British pounds (with a strike price of $1. 50) for $. 05 per unit. A pound option represents 31,250 units. Assume that at the time of the purchase, the spot rate of the pound is $1. 51 and continually rises to $1. 62 by the expiration date. The highest net profit possible for the speculator based on the information above is: a. $1,562. 50. b. ?$1,562. 50. c. ?$1,250. 00. d. ?$625. 00. 20. You purchase a call option on pounds for a premium of $. 3 per unit, with an exercise price of $1. 64; the option will not be exercised until the expiration date, if at all. If the spot rate on the expiration date is $1. 65, your net profit per unit is: a. ?$. 03. b. ?$. 02. c. ?$. 01. d. $. 02. e. none of the above 21. A U. S. corporation has purchased currency call options to hedge a 70,000 pound payable. The premium is $. 02 and the exercise price of the option is $. 50. If the spot rate at the time of maturity is $. 65, what is the total amount paid by the corporation if it acts rationally? a. $33,600. b. $46,900. c. $44,100. d. $36,400. 22. Which of the following is not true regarding the Mexican peso crisis? a. Mexico encouraged firms and consumers to buy an excessive amount of imports because the peso was stronger than it should have been. b. Many speculators based in the U. S. speculated on the potential decline in the peso by investing their funds in Mexico. c. In December of 1994, the central bank of Mexico allowed the peso to float freely. d. The central bank of Mexico increased interest rates after the peso declined in value in order to prevent investors from withdrawing their investments in Mexico’s debt securities. e. All of the above are true. How to cite Int Fin, Papers Int Fin Free Essays Sample Midterm #1 Questions 1. Which of the following does not constitute a form of direct foreign investment? a. Franchising b. We will write a custom essay sample on Int Fin or any similar topic only for you Order Now International trade c. Joint ventures d. Acquisitions of existing operations e. Establishment of new foreign subsidiaries 2. Which of the following theories identifies specialization as a reason for international business? a. theory of comparative advantage. b. imperfect markets theory. c. product cycle theory. d. none of the above 3. Agency costs faced by multinational corporations (MNCs) may be larger than those faced by purely domestic firms because a. Monitoring of managers located in foreign countries is more difficult. b. Foreign subsidiary managers raised in different cultures may not follow uniform goals. c. MNCs are relatively large. d. All of the above e. A and B only 4. Which of the following industries would most likely take advantage of lower costs in some less developed foreign countries? a. assembly line production. b. specialized professional services. c. nuclear missile planning. d. planning for more sophisticated computer technology. 5. The North American Free Trade Agreement (NAFTA) increased restrictions on: a. rade between Canada and Mexico. b. trade between Canada and the U. S. c. direct foreign investment in Mexico by U. S. firms. d. none of the above. 6. Which of the following is mentioned in the text as a possible means by which the government may attempt to improve its balance of trade position (increase its exports or reduce its imports). a. It could attempt to reduce its home currency’s value. b. The government could require firms to engage in outsourcing. c. The government could require that its local firms pursue outsourcing. d. All of the above are mentioned. . If a country’s government imposes a tariff on imported goods, that country’s current account balance will likely ____ (assuming no retaliation by other governments). a. decrease b. increase c. remain unaffected d. either A or C are possible 8. Assume that a bank’s bid rate on Swiss francs is $. 45 and its ask rate is $. 47. Its bid-ask percentage spread is: a. about 4. 44%. b. about 4. 26%. c. about 4. 03%. d. about 4. 17%. 9. If a U. S. firm desires to avoid the risk from exchange rate fluctuations, and it is receiving 100,000 in 90 days, it could: a. btain a 90-day forward purchase contract on euros. b. obtain a 90-day forward sale contract on euros. c. purchase euros 90 days from now at the spot rate. d. sell euros 90 days from now at the spot rate. 10. LIBOR is: a. the interest rate commonly c harged for loans between banks. b. the average inflation rate in European countries. c. the maximum loan rate ceiling on loans in the international money market. d. the maximum deposit rate ceiling on deposits in the international money market. e. the maximum interest rate offered on bonds that are issued in London. 11. Eurobonds: a. an be issued only by European firms. b. can be sold only to European investors. c. A and B d. none of the above 12. A Japanese yen is worth $. 0080, and a Fijian dollar (F$) is worth $. 5900. What is the value of the yen in Fijian dollars (i. e. , how many Fijian dollars do you need to buy a yen)? a. 73. 75. b. 125. c. 1. 69. d. 0. 014. e. none of the above 13. A quotation representing the value of a foreign currency in dollars is referred to as a(n) ____ quotation; a quotation representing the number of units of a foreign currency per dollar is referred to as a(n) ____ quotation. . direct; indirect b. indirect; direct c. direct; direct d. indirect; ind irect e. cannot be answered without more information 14. The value of the Australian dollar (A$) today is $0. 73. Yesterday, the value of the Australian dollar was $0. 69. The Australian dollar ____ by ____%. a. depreciated; 5. 80 b. depreciated; 4. 00 c. appreciated; 5. 80 d. appreciated; 4. 00 15. Baylor Bank believes the New Zealand dollar will appreciate over the next five days from $. 48 to $. 50. The following annual interest rates apply: Currency Dollars New Zealand dollar (NZ$) Lending Rate 7. 10% . 80% Borrowing Rate 7. 50% 7. 25% Baylor Bank has the capacity to borrow either NZ$10 million or $5 million. If Baylor Bank’s forecast is correct, what will its dollar profit be from speculation over the five-day period (assuming it does not use any of its existing consumer deposits to capitalize on its expectations)? a. $521,325. b. $500,520. c. $104,262. d. $413,419. e. $208,044. 16. If inflation increases substantially in Australia while U. S. inflation remains unchanged , this is expected to place ____ pressure on the value of the Australian dollar with respect to the U. S. ollar. a. upward b. downward c. either upward or downward (depending on the degree of the increase in Australian inflation) d. none of the above; there will be no impact 17. The one-year forward rate of the British pound is quoted at $1. 60, and the spot rate of the British pound is quoted at $1. 63. The forward ____ is ____ percent. a. discount; 1. 9 b. discount; 1. 8 c. premium; 1. 9 d. premium; 1. 8 18. If your firm expects the euro to substantially depreciate, it could speculate by ____ euro call options or ____ euros forward in the forward exchange market. a. selling; selling . selling; purchasing c. purchasing; purchasing d. purchasing; selling 19. Assume that a speculator purchases a put option on British pounds (with a strike price of $1. 50) for $. 05 per unit. A pound option represents 31,250 units. Assume that at the time of the purchase, the spot rate of the pound is $1. 51 and continually rises to $1. 62 by the expiration date. The highest net profit possible for the speculator based on the information above is: a. $1,562. 50. b. ?$1,562. 50. c. ?$1,250. 00. d. ?$625. 00. 20. You purchase a call option on pounds for a premium of $. 3 per unit, with an exercise price of $1. 64; the option will not be exercised until the expiration date, if at all. If the spot rate on the expiration date is $1. 65, your net profit per unit is: a. ?$. 03. b. ?$. 02. c. ?$. 01. d. $. 02. e. none of the above 21. A U. S. corporation has purchased currency call options to hedge a 70,000 pound payable. The premium is $. 02 and the exercise price of the option is $. 50. If the spot rate at the time of maturity is $. 65, what is the total amount paid by the corporation if it acts rationally? a. $33,600. b. $46,900. c. $44,100. d. $36,400. 22. Which of the following is not true regarding the Mexican peso crisis? a. Mexico encouraged firms and consumers to buy an excessive amount of imports because the peso was stronger than it should have been. b. Many speculators based in the U. S. speculated on the potential decline in the peso by investing their funds in Mexico. c. In December of 1994, the central bank of Mexico allowed the peso to float freely. d. The central bank of Mexico increased interest rates after the peso declined in value in order to prevent investors from withdrawing their investments in Mexico’s debt securities. e. All of the above are true. How to cite Int Fin, Essay examples

Cialis Case Study free essay sample

What are the most relevant dimensions along which to segment the patient market for ED treatment (i. e. , what are the different ways you could divide it up)? Of the segments identified, which would you target initially with Cialis? With a potential total of 150M men worldwide (30M in the United States alone) suffering from medical Erectile Dysfunction, there is a wide range of factors identified as the potential causes: * Caused my other medications * Medical diseases Lifestyle factors (Smoking, Obesity, Alcohol) * Psychological effects (Stress, Depression are 20% of ED cases) * Age With the launch of Cialis, the focus should be put on targeting the two groups who can most benefit from the product in more than a single way. While solving the primary purpose of Cialis holds the key to the drug’s release and sustained success, the impact at release can have a greater impact to increase brand awareness. 50% of men between ages 40-70 suffer from ED, and this age bracket should be the primary target upon release. Unlike other segment groups who may be difficult to target such as those with Lifestyle factors involved, seeking out men in a particular age bracket is fairly straight forward. In addition, those with Psychological Effects also make up 20% of the market for ED medication, and the fear of interference with drug interactions is not nearly as high as those with Medical Diseases or ED caused by Medication itself. The positive effects being caused by successful sexual stimulation will also presumably positively affect stress and depression as well in these cases. It was evident in the United States by the end of the 2nd quarter 2002 that Viagra sales are not slowing down, with gross margins topping 90%. Pfizer employing more than 30,000 salespeople to push their products with a budget of over $100M for Viagra alone is testament to their focus on marketing. Part of the failure of their intense marketing is their seemingly inability to target their market effectively, as the following statistics show a weak point in their planning: Per every million medical patients who inquire about the use of Viagra: * 30,000 had untreated diabetes * 140,000 had untreated high blood pressure 50,000 had untreated heart disease Whether intentionally or not Pfizer seems to be marketing Viagra to the masses through their marketing machine, as opposed to targeting healthy adults who suffer from ED. In addition, after one year of treatment with Viagra only 25% of patients continue to refill their prescriptions. This may correlate to Viagra being a short-term fix with patients, as opposed to a true treatment of ED for an extended period of time. I would characterize the Viagra brand as being one in which the patients clearly are looking for a different alternative, but are simply overwhelmed by the Pfizer branding nd household name Viagra comes with at this point. Positioning: 3. What would be the most effective way to position Cialis in the marketplace, relative to its competitors? While Viagra was first to market and its total sales have been enormous, they are hampered by reports that 76% of ED patients would be open to a new treatment. While they continue to find more patients effectively, they are not able to keep them for extended periods of time. Levitra was released by Bayer an alternative to Viagra, but quite simply is to similar and reported a 2% decrease in sales in 2001, and a quarterly net-loss as well. While Levitra was thought to target a niche group of men with diabetes related illness, for which it was safer than Viagra, it did not materialize to creating its own segmented market. Cialis should be positioned as a ‘Game-Changer,’ and not so much as a competitor. While the two drugs share the common goal of treating ED, they accomplish it in a much different manner and Cialis should be touted as an upgrade from the first drug of its kind to enter the market in Viagra. Viagra Facts: * Effects last 4-6 hours after dosing * Higher doses taken Effects nullified if taken with high-fat meal leading to slower onset time Cialis Advantage * Up to 36 hours of effectiveness * Lower dosing * Not affected by food intake * Comparatively favorable safety profile * Not been linked to deaths Cialis marketing has to take these advantages into account when going to market by playing off of Viagra’s weaker effects and potentially less flexible use by the patients. Marketing Mix: 4. What marketing mix activities should accompany the launch of Cialis? a. What would be the most important message to communicate to the target patients? To physicians? To partners? The most important message to communicate is going to be that Cialis covers more ground than Viagra and Levitra do. It lasts longer, is taken in smaller doses, isn’t impact by food and timing, and has not been linked to any serious complications as Viagra has. Cialis lasts for up to 26 hours, as compared to 4-6 hours by its competition. The flexibility to not be forced into a small time to be intimate is a major marketing advantage. The facts say that more than 75% of Viagra users want a different option, and this is it. b. What medium would you use to reach each of these parties and what would your relative resource allocation be to each? Physicians feel that Viagra is a suitable option that they are comfortable with. As such, Cialis should make their primary method of marketing as having as much contact with the potential patients as possible through television and print advertising. The idea here would be to alert the patients that there is a new alternative out there and that it has major advantages over its predecessor. Creating inquiring patients to go to their doctors asking about Cialis should be the goal. At the same time, Cialis should not (And can’t afford) to attempt to duplicate Viagra’s allocation to send monstrous sales teams out to doctors to win them over through presentation. This works in part for Viagra because of Pfizer’s other products being industry mainstays, such as Lipitor. Cialis should allocate to inform doctors of their products in a limited manner through this method, but should rely on discounting initial prescriptions and offering sampling rebates through pharmacies in order to win business. With 75% of Viagra users looking for an alternative, letting them know that drug is now here and available is the approach that should be taken; as they will initiate their interest thereafter with their physicians. c. How would you price Cialis? (assuming no health care coverage) What type of promotions would you offer? Since ED medication has been primary labeled as a Quality of Life optional medication by insurance companies, the price of Viagra averages about $10 per pill. The chart below shows that the majority of people has to pay the full amount out of their pockets, or get some shared costs due to discounts, coupons, and very limited insurance coverage. Because ED is a long-term issue for most men, free samples extending up to a month’s worth of pills should be given for a first-time user. This is to both tap into Viagra’s patient base by taking the money out of the equation during the trial period, but also to garner the interest of new users of ED medication. I would Price Cialis at $15 a pill because of the competitive advantages it has over Viagra in most categories. While the common opinion may be to offer a â€Å"Clean Sweep† with a better product that is safer and costs less, it limits the future ability to maximize gross revenue. Cialis is the better product and should be marketed as such in every way. Competitive Response 5. What competitive response do you anticipate from Pfizer? From Bayer-GlaxoSmithKline? Bayer’s Levitra will respond to this by attempting to be an intensely niche-based medication, strictly for men with Diabetes complications. It would be unwise with their already limited patient base and financial limitations to try to complete as a full player in this competition. They may be better off simply conceding in most aspects and targeting that patient base through physician education. Viagra will no doubt unleash their $100M + marketing machine to keep their market share and their Number One spot with physicians. With their past experience using celebrities to sell their product, more of the same should be expected; and should not be duplicated by Cialis. While Cialis should battling to be the alternative, Pfizer will be expected to advertise as if there is no alternative to Viagra worth speaking about.